Oct 24, 2013: Vespa formally launched the 946 in USA. The Vespa 946 was presented in the Bulgari store at the prestigious 5th Avenue, Manhattan. Priced from 9,946 USD, the launch of Vespa 946 marks a new chapter in the history of Vespa USA.

Designers, fashion photographers, and journalists gathered to celebrate the  of the “Ricordo Italiano” collection of the Vespa 946. The Ricordo Italiano collection will end production in November. The production is limited to 3,600 units alone making the Vespa 946 exclusive to the lucky few.

Miguel Angel Galluzzi , director of Piaggio Advance Design Center based in Pasadena, California was also present. Vespa also officially confirmed the impending launch of an all new Vespa – Vespa Primavera.

Source: Vespa.com